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Great Books for Business Growth

Great Relationship Building Books

Conversation on Networking by Kay Keenan and Steve Smolinsky. More...

How To Connect in Business in 90 Seconds or Less by Nicholas Boothman

Hello, My Name is Scott by Scott Ginsberg

The Tipping Point, How Little Things Can Make a Big Difference by Malcolm Gladwell

Networking with the Affluent by Dr. Thomas J. Stanley

The Invisible Touch by Harry Beckwith

The 7 Habits of Highly Effective People by Stephen R. Covey

Favorite Marketing Books

The End of Marketing as We Know It by Sergio Zyman

Ogilvy on Advertising by David Ogilvy

Permission Marketing by Seth Godin

Customers for Life by Carl Sewell

Bottom-Up Marketing by Al Ries and Jack Trout

The Discipline of Market Leaders by Michael Treacy and Fred Wiersema

The 22 Immutable laws of Branding by Al Ries and Laura Ries

How to Drive your Competition Crazy by Guy Kawasaki

Brand Manners by Hamish Pringle and William Gordon

The One to One Manager by Don Peppers and Martha Rogers, Ph.D.

 

 

 “It was really a wonderful meeting. Kay gave us a lot of good information and I actually used one of her suggestions today in a meeting. Before I left for work this morning, I did what she said, and cut my business card holder in half and put one in my purse and one in my jacket pocket. At my meeting, the client asked me for my card before he left, and I reached in my pocket and had the cards right there! I smiled and thought of Kay!”
 -Pamela Russell, MetLife Financial Services

 

 

 

 



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